About HANK
HANK is as much an attitude as it is a format. Originally launched in March 2005 as the format that plays “Anything Country” to much success in Indianapolis, IN on WLHK, the HANK brand has transcended and evolved into other areas of country as well. At its core, HANK is a very strong and creative top-of-mind approach to country radio that cuts through the clutter. Our experience has shown us that not only can HANK work as a format that delivers that unique mix of 70’s 80’s, & 90’s country hits, but the HANK brand can be also be customized to move as far into the 00’s and 10’s as the strategy requires.
The HANK Difference
At HANK we understand that when the right music mix is combined with the right message, using the right cutting-edge imaging, it can create that perfect storm for success. There are so many musical choices competing for peoples’ attention today, that standing out and being noticed has become an even bigger challenge. To be competitive and relevant in today’s radio environment requires that you need to be more than just a sterile stream of music. HANK is anything but sterile!
How HANK Can Work for You
We realize that each market has its own unique set of circumstances and challenges. HANK has the ability to be customized to meet the specific needs of your market.
HANK Levels of Service
HANK can be as hands-on or turnkey as you want. We provide you with the:
HANK music library
HANK clocks and database
Logo
Fully produced HANK imaging package that is updated monthly
Daily music logs
Promotional ideas
Creative marketing support
On-air guidance and support
We are also constantly researching and testing the music library to make sure we find out what HANK listeners think of any songs added to the library, both old and new. Our online tool not only provides you with the ability to gather invaluable perceptual information, it is also a great tool to communicate with your listeners one-on-one.
HANK TV
Not only do we provide everything you need to get HANK on your airwaves, we also will give you access to some amazing HANK creative concepts that we have been a part of designing for stations across North America with fantastic results.
HOW CAN YOU
GET HANK FOR YOUR MARKET?
To bring HANK to your market, fill out the form below, email info@kroegermedia.com, or contact David Gariano at Affiliate Relations (312) 498-7750.
